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In Apple's AppStore Terms & Conditions, you may find the following statement in relation to Auto-renewable In App Purchases:
"Certain paid In App Subscriptions may offer a free trial period prior to charging your Account."
How does it work? I haven't seen any option to allow such free trial period for my Auto-renewable IAPs in iTunes Connect.
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On App Store Connect, go to My Apps and select the app to which you want to add an introductory price. Then, go to Features ▸ In-App Purchases and select the correct auto-renewable subscription. Then, press the + next to Subscription Prices and select Set Up Introductory Price.
Apple recently highlighted in its App Store a selection of apps that offered free trial subscriptions. For a set period of time, you could use the app, free of charge, before being charged the monthly or yearly subscription. It's a convenient way to try apps and then decide if they're worth paying for.
iPhone owners can now purchase extra content through free iPhone apps, whereas before in-app purchasing was only available in apps that cost money. Apple on Thursday sent e-mails to developers stating in-app purchases are now permitted in free apps.
Works for 2020.03.16
8 steps in detail
Firstly, your products should be approved.
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And you got
After several hours, it works
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Five years later - Apple has changed the way you offer free trial for users. source: https://itunespartner.apple.com/en/apps/news/4406427
From now it's under "introductory price", see here for more details: https://help.apple.com/itunes-connect/developer/#/deve1d49254f 
Update 3/2020: now it's called "Create Introductory Offer" 
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