How to remove a web site from google analytics

Question

Here's an updated answer, as of Sept. 2013. This took me awhile to figure out.

1. Go to the Admin tab.

   

2. In the middle column, select the web property that you want to delete from the dropdown.

   

3. In the right-hand column, click on "View Settings." ("Property Settings" in dec. 2015)

   

4. At the bottom of the next page, select "Delete this view."

   

It will warn you that you're about to delete all of the data associated with this property. If you're sure, confirm.

Done!

UPDATED ANSWER

Google Analytics Admin panel has 3 panels, wherein deleting can be done on any of the following :

1. Account (Contains multiple properties, and views)
2. Properties (Contains Views, a subset of Account)
3. Views (subset of properties)

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Deleting an Account

Deleting the account, will remove all data pertaining to that account, along with all properties/profiles it contains. This is (usually) as good as removing the entire website data.

To delete the account, follow the following steps : (refer to image below)

• Choose the account you want to delete.

• Click on Account Settings

• Bottom right, a small link that says delete this account.

• You will get a confirmation, if you are sure to, click Delete Account
• It will give you details, and will confirm deletion (and provide additional info like to remove GA snippet on your website, etc)

Note : If you have multiple accounts linked with your login, the other accounts are NOT touched, only this account will be deleted.

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Deleting a property

Deleting a property will remove the selected property, and all the views it holds. To delete a property, delete all views it contains individually (see below for deleting views)

• Choose the property

• All profiles related to that property appear on the right
• Delete all the views related to the property individually (details in next section).

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Deleting a View (profile)

Deleting a profile will remove only data pertaining to that view, if there is a single profile, the property is automatically deleted.

• Choose the profile you want to delete

• Click View Settings

• Click on delete View (Bottom right)

• Click Confirm, and that view will be deleted. If there is only a single view in the property, that property gets automatically deleted.

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I want to keep the data, but not see them in the list

Sometimes you have a lot of websites, which you want to keep the data, but remove them from the list, since you don't view them often. I thought of a workaround, in case you do not want to delete the data.

Use another account.

1. Say, your primary account is A, and you make another account B.
2. Make B an administrator from A
3. Remove A

Since A was your primary account, you no longer will be able to access it from the list!
And you still have your data saved, just that you'll have to log in via the other (spare) account.

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Previous Answer :

These are the steps to delete a profile from Google Support page :

Delete profiles

Remember, too, that when you delete a profile, you also delete all data associated with that profile, and it is not possible to retrieve that deleted data.

To delete a profile:

1. Click the Admin tab at the top right of any Analytics page.
2. Click the account that contains the profile you want to delete.
3. Click the web property from which you want to delete the profile.
4. Use the Profile menu to select the profile.
5. Click the Profile Settings tab.
6. Click Delete this profile at the bottom of the page.
7. Click Delete in the confirmation message.

Updated Answer (July 22, 2015)

The solution to delete an Account/Property/View is still very similar to @Pranav 웃's answer. Google has just moved a few things around, so I thought I would update.

Step #1

Click Admin Tab at the top of the page

Step #2

Once you are on the Admin Page, You need to decide if you want to delete the Account, Property, or View. Make sure to select the desired Account, Property, or View from the Drop Down Menu.

In the following pictures, I will show you how to delete the Account, which removes all information including Properties and Views under that particular account.

Click Account Settings to remove Account, Property Settings to remove Property, and View Settings to remove View.

Step #3

On Account Settings, you will notice a button 'Move to Trash Can'. You will click this to remove the Account, Property or View. You will have to verify Moving the Account to the Trash Can on the next page/picture.

Step #4

When you have verified this is the account you want to delete, go ahead and select 'Trash Account'.

Note: When you Trash an Account it moves all the information to Admin/Account/Trash Can, where it can be recovered within 1 month. Keep in mind that every Account has its own Trash Can. Once that time has lapsed the Account, Property or View will be deleted FOREVER!

Hope this helps someone in the future, since I just struggled trying to figure it out even though its pretty simple now.

To delete a web property, you simply need to delete every profile within the property. Once the last profile has been deleted, the web property with cease to exist in the GA account. That's all there is to it! -- Source