Is it possible to install app from Windows Phone Store to WP 8 emulator?
No you can't install apps from the store in the emulator, because you can't add a Microsoft account in the emulator which is required for installing apps from the store.
This is apparantly because the emulator is not seen as a trusted platform for Microsoft id. Here is an official answer from Microsoft to the same question: http://social.msdn.microsoft.com/Forums/en-US/wptools/thread/dfd9ba6f-1d18-486e-aa53-7d0a65d44f12
Update for Windows Phone 8.1
As Mathias Lykkegaard Lorenzen mentions in the comments, it is now possible to add a Microsoft account in the WP8.1 emulator, but still not possible to install apps (shows error message with code 80070002)
Marketplace applications are run through the native image generator, so if they were not already compiled for ARM only, they will be once ngen have finished it's job.
And you obviously cannot install ARM applications on a x86 emulator.
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