How to invoke the same maven build twice in one call

Question

Is it possible to invoke the same maven build a number of times with different configuration parameters?

I have a maven build that creates a number RPMs with the rpm-maven-plugin. I pass it a variable (environment) which specifies which environment the RPM is targeted for: development, staging or production.

To create all RPMs for all environments, I call mvn package -Denvironment=... 3 times; and I'd like to simplify that. It would be great if I could call mvn package once, and it, in turn, would build three RPMs for all environments.

Do you see any way of doing this?

Edit 1

So far (based on dm3's great answer), I can create three independent RPMs in one build, with the same properties. The problem now is to be able to change the environment property for each execution. Any suggestions?

<project>
  <properties>
    <!-- Default Environment -->
    <environment>development</environment>
  </properties>

  <build>
    <plugins>
      <plugin>
        <groupId>org.codehaus.mojo</groupId>
        <artifactId>rpm-maven-plugin</artifactId>
        <version>2.1-alpha-1</version>
        <executions>
          <execution>
            <phase>package</phase>
            <id>package-development</id>
            <goals><goal>rpm</goal></goals>
          </execution>

          <execution>
            <phase>package</phase>
            <id>package-staging</id>
            <goals><goal>rpm</goal></goals>
          </execution>

          <execution>
            <phase>package</phase>
            <id>package-production</id>
            <goals><goal>rpm</goal></goals>
          </execution>
        </executions>
      </plugin>
    </plugins>

    <pluginManagement>
      <plugins>
        <plugin>
          <groupId>org.codehaus.mojo</groupId>
          <artifactId>rpm-maven-plugin</artifactId>
          <version>2.1-alpha-1</version>
          <extensions>true</extensions>

          <configuration>
          ... VERY LONG CONFIG ...
          </configuration>
        </plugin>
      </plugins>
    </pluginManagement>
  </build>
</project>

Answer 1

I believe the only way to achieve that during one maven execution is to bind several executions of the plugin (with different configurations) to a lifecycle phase, like this:

<build>
    <plugins>
        <plugin>
            <artifactId>maven-surefire-plugin</artifactId>
            <executions>
                <execution>
                    <phase>test</phase>
                    <id>test-1</id>
                    <configuration>
                        ...
                    </configuration>
                    <goals><goal>test</goal></goals>
                </execution>
                <execution>
                    <phase>test</phase>
                    <id>test-2</id>
                    <configuration>
                        ...
                    </configuration>
                    <goals><goal>test</goal></goals>
                </execution>
            </executions>
        </plugin>
    </plugins>
    ...
</build>

You can attach this configuration to some profile triggered by one property (e.g. by mvn package -Denvironment=all).