How to find "related items" in PHP

Question

we often see 'related items'. For instance in blogs we have related posts, in books we have related books, etc. My question is how do we compile those relevency? If it's just tag, I often see related items that does not have the same tag. For instance, when search for 'pink', a related item could have a 'purple' tag.

Anyone has any idea?

Answer 1

There are many ways to calculate similarity of two items, but for a straightforward method, take a look at the Jaccard Coefficient.

http://en.wikipedia.org/wiki/Jaccard_index

Which is: J(a,b) = intersection(a,b)/union(a,b)

So lets say you want to compute the coefficient of two items:

Item A, which has the tags  "books, school, pencil, textbook, reading"
Item B, which has the tags  "books, reading, autobiography"

intersection(A,B) = books, reading
union(A,B) = books, school, pencil, textbook, reading, autobiography

so J(a,b) = 2/6 = .333

So the most related item to A would be the item which results in the highest Jaccard Coefficient when paired with A.