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What are the proper practices in designing an email with a reasonable expectation that it will show up correctly for Outlook 2003, 2007 and in a webmail client? I'm subscribed to various email newletters and have viewed the source on them and have seen some of them have 2000 lines of HTML&CSS along with IF statements I've never seen before (I assume related to determining versions of outlook).
Is there a tool either free or commercial that can be used to create the markup? Is there a standard pattern on how to apply these huge stylesheets I've seen?
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The first and most important step to start with email templates is, One must use HTML tables to build the basic structure of an email template. Creating a table ensures that the content sent is not distorted on forwarding or mailing using different email applications.
Designing for email is a nightmare, due to Microsoft's adoption of the Word HTML engine for newer versions of Outlook. There's no tool that I know of, but this guide will give you a helping hand when trying to decipher what client supports which CSS:
Guide to CSS support in email clients
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