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The Android Market Developer Console shows two numbers for your submitted application; "total" and "active installs". What exactly does the "active installs" number mean? Is it affected by application upgrades?
For example:
Does that yield a "total" of 1000 because the APK was downloaded 1000 times...but an "Active Installs" of 500 (50%) because, in the end, only 500 people are running the app? Does an upgrade get counted as an uninstall followed by an install?
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The Android app for the Play Store console (still) shows the total install. Select your app, press "VIEW DETAILS" in the "Installs by user" card, select "Lifetime" in the time span spinner. Show activity on this post.
"Installs on active devices" shows how many devices that have been online at least once in the past 30 days have your app installed. Your app's "Current installs by device" and "Current installs by user" data has included devices that were last active up until several months ago.
Active Installs: Number of installs that are still installed on devices (These people have not yet uninstalled the app).
If you need to calculate this data point, you can take your app's final "Cumulative installs by user" entry and add the sum of "Installs by user" since that date. Over the next several weeks, you may notice some changes to reports, app deletion, and account data within Play Console.
There are several pages in Play Console where you can review your app's installs, uninstalls, ratings, revenue, and crashes data. Dashboard page: Overview of key metrics, trends, notifications, and insights
Open Play Console. In the top right corner of any page, select the bell icon . You can view "Installs on active devices" as an additional data point on your app's Statistics page. "Current installs by device" and "Current installs by user" will remain available on your app's Statistics page.
Open Play Console. In the top right corner of any page, select the bell icon . You can view "Installs on active devices" as an additional data point on your app's Statistics page.
1 person installing your app = 1 download. Upgrades do not add to this.
So lets say you have 500 users. That's 500 downloads. Number of upgrades has no effect on this number.
Now lets say 100 of those users uninstall your app from their phone. Now you only have 400 (80%) active installs.
I think what a lot of people don't get is that your phone posts back to the Android Market when you do an uninstall. This helps with metrics tracking and is also required in order for the paid app 24 hour trial period to work correctly.
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I think active install = number of individual users who used your app in the last xx month period.
My guess would be xx = 2 months.
Sarika
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