How important is the website logo on a page? [closed]

Question

I have stopped to insert "img" tags for the logo of the page. Because its not an image that is part of the content, its a design element but its still a information I want to have control over. So I just write the title in a "a" element as display: block, overflow: hidden and I push the text out with some padding. I think thats a good solution for SEO because you are keeping control of how important the logo should be on a page.

But now my dilemma is starting. How important is the logo of a page?

"A list apart" puts the logo in a h1 element. But is the logo really that important? On article pages you have two H1 elements (the logo and the title of the article) Most of the sites just use a img balbal /a, but I don't like this solution. Because I just want to use img for images that are part of the content...

Its kinda philosophical question, I hope you can give me some input or some articles to read about that...

Answer 1

Think about it this way: "How should a text-to-speach browser translates the page if a disabled person visit the site?".

Do you want the text-to-speach to mention the logo as an image? If yes: the logo should be an img with a caption providing a textual description. If no: use whatever alternative to no have image as content.

Do you want to emphasize the importance the page title, the article time, and the logo?

I guess I would

• use an img for the logo (so that it's also printed, which is not always case if you use background image)
• provide a nice caption (with "alt" attribute) that describes the logo and the company
• have the page title be "company - page title"
• have the main title be h1.

I feel like it should also gives decent SEO results.