How do you teach your customer that they don't know your specialty? [closed]

Question

You and I want to be the expert on computer programming or website design, but sometimes a customer would rather try their hand at your specialty than concentrate on real estate sales, marketing, or being a former member of the Israeli army. Then we have a choice: either figure out how to tell the prickly customer their logo would NOT be better spinning in 3-d with a righteous lens flare, or perhaps suffer the small indignity of making link texts as verbose as possible in direct opposition to any style guide ever written.

Have you been able to convince your customers to focus on whatever it is they are trained to do so they will let you execute your technical skill to the best of your ability?

Answer 1

I always try to point my clients in the right direction with regard to design. Sometimes it's just not possible though; they want something that's dreadful design, but they're convinced it's essential to their system. If they're unconvinced after a modest pitch, I just do what they want. They are, after all, the ones paying me (usually) thousands of dollars to build to their spec.