How do you get non-technical folks to appreciate a non-UI problem? [closed]

Question

Suppose you're working on an enterprise project in which you have to get management signoff in order for you to develop a new feature set. Usually your management has no problem signing off on some bright shiny new UI feature. Unfortunately they have a hard time appreciating some behind-the-scenes issues that are crucial to the application's well-being such as transactions, data integrity, workflow routing, configurability, security, etc. Since they're non-technical and these issues are not immediately visible, it's not obvious to them that this is crucial.

How have you convinced them that these infrastructural issues have to be dealt with and that it is important to their business process?

Answer 1

Every craft has its unsexy sides. Things that HAVE to be done, but nobody notices them directly. In a grocery store somebody has to organize how and when to fill the grocery shelves so they always look fresh. In a laundry you need somebody who thinks about how the processes should be optimized so that the customer gets his clothes in time.

The tricky part is: The customer won't notice when these subtle things have been done right UNTIL HE NOTICES THEY ARE MISSING! Like when the laundry is not ready on time but two days late, or the veggies in the super market have brown spots and look terrible.

Same goes for IT. You don't notice good transactions until your major customer knocks on your door and tells you that an important and expensive project has failed because the database entries of your product were mysteriously mixed up. You don't notice good security until customer credit card information shows up in Elbonia (and soon after word is in the national newspapers warning customers of your company).

The thing you really have to hammer in again and again and again is that software is NOT static. It has to be cared for even after its initial development phase is over. It is not just a product you buy once and forget about. Every car manufacturer knows that services is of prime importance to the products they build, simply because things WILL occur that have to be fixed and improved. It's the same with software.

So make a presentation, visualize, verbalize, translate your technical information into benefits. Business people don't care about your wish for code aesthetics in a refactoring project, but they WILL understand that your changes will help the product to become more reliable, gain a better reputation and reduce the amount of future service requests. Make them understand by showing them the benefits!

Answer 2

Same thing folks have been doing for thousands of years: draw pictures. Diagram the problems, use visual metaphors familiar to your audience, drag the problem into their territory.

Assuming they're not being intentionally obtuse...