How do I fix 'Invalid character value for cast specification' on a date column in flat file?

Question

I have a CSV file with a {LF} delimiting each row and a date column with the date format as "12/20/2010" (including quotation marks)

My destination column is a SQL Server 2008 database table of type date (not datetime)

In my Flat File Connection Manager, I have configured the date column to be data type date [DT_DATE] with TextQualified set to true and the column delimiter as {LF} (it is the last column on each row). I have the text qualifier set to "

When I try to load this into an OLE Destination I get the following error

[TRN_DORPS [760]] Error: SSIS Error Code DTS_E_OLEDBERROR. An OLE DB error has occurred. Error code: 0x80004005. An OLE DB record is available. Source: "Microsoft OLE DB Provider for SQL Server" Hresult: 0x80004005 Description: "Invalid character value for cast specification.". [TRN_DORPS [760]] Error: There was an error with input column ""CYCLE_DATE"" (874) on input "OLE DB Destination Input" (773). The column status returned was: "The value could not be converted because of a potential loss of data.".

If I attach a data viewer, the value in the pipeline is 2010-12-20 00:00:00.0000000 - is this time component what's causing the problem? I try to strip out the time component with (DT_DATE)(DT_DBDATE)[CYCLE_DATE] but to no avail as it stays the same in the pipeline