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I'm trying to create an email template with the logo at the top however the logo is entirely text based, with a custom layout and font. Something like this: http://3cd.co/image/3M2V2X2q1T0n
It's getting 1 point in SpamAssassin due to the rule HTML_IMAGE_ONLY_16. From what I understand, this rule is designed to prevent the display of text in an image to avoid certain rules in spam filters. Is there a way to avoid this to prevent these emails from going directly to spam? I'd like to display the branding in their font and style, and it seems the only alternative I can figure out is just by using plain text for the company name. Any suggestions on avoiding this rule?
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You may trigger spam filters Unfortunately, sending image-only emails is something many spammers practice. Spam filters are set up to detect anything that can seem off, like image-only emails and messages with too many links. So, to protect their users, many email clients automatically block these.
Large email images and HTML files can impact your campaign deliverability and can potentially affect engagement too, making the email experience a little bit more frustrating for your subscribers.
Don't underestimate the value of using images in email marketing! In an email, images allow you to communicate your message in a more powerful and effective way than you could have with text alone. Moreover, images grab attention! Images create more interest and can better draw attention.
The only way to get around it is to add more text words to your emails until you have more than 1600 bytes of words. How to calculate: copy/paste your entire email into something like notepad that will drop all the formatting, html tags (if you're using an html emailer), images, etc and just give you the body of the email. Save the file, check out it's size and make sure it's larger than 1600 bytes.
BTW, you may want to go ahead and have more than 3200 bytes of text while you're at it, or you'll just hit the next rules on your way up (2000, 2400, 2800, 3200). Depending on your config those rules may penalize your email less, but why not go ahead and kill it while you're at it?
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