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Did google provide some special things or how do you add Adv. in your apps?
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To configure your app to carry ads, you must integrate an Google Play Instant-compatible ad-network SDK into your app. The Google Mobile Ads Lite SDK is one such SDK. For more information about integrating an ad-network SDK, see the guides related to Google Mobile Ads Lite SDK and Google AdMob.
Ads won't show if you haven't integrated the Google Mobile Ads SDK correctly. Is your ad implementation code working properly? Test your implementation code to check that ads can show. You can also use ad inspector to test your app's ad serving.
There is no built-in API for using advertising; that was probably considered to be excessively monopolistic or anti competitive. There are, however, multiple providers for advertising for Android platforms; the one that is owned by Google is AdMob. There ought to be some documentation on their site as to how it works.
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AdMob is one of the more popular in-app advertising SDK's and has been acquired by Google. I'd sign up for an account and take a look at their developer wiki and docs.
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