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My small startup is planning to start development of an android app in september. My CEO wants to register the name for the app beforehand. Is it possible to do so?
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Reserving an app name on Android Unlike on iOS, Google does not allow developers to reserve names for the app. However, the good news is that it's possible to have multiple apps with the same name, which is great if you've got an idea and are worried someone else has used your name already.
Deciding to Register or Reserve a Company NameAfter receiving confirmation from state authorities that the name is available, you may reserve it. Reserving company names creates your intention of using the name and prevents others from using it. With that, name reservations are limited in time in all cases.
Once you have settled on a name for your California LLC or corporation, you can reserve the name by submitting a Name Reservation Request. This form can be mailed to the Secretary of State or delivered in-person. There is a $10 filing fee for all Name Reservation Requests.
You can publish an app with your desired java package name such as "com.mycompany.myappname" to reserve that package name for yourself (you own it by way of your market certificate). However the title of the app is a gray area. You may have some limited traction with a (tm) or (c) but even then, enforcing it on the market probably wouldn't be worth your time/$.
Patent: I went down that path - In the end, it was impossible to justify the costs of 1. making the patent and 2. enforcing it. When you add together points 1 and 2, you arrive at a dollar figure that far exceeds the profit of 99% of apps on the market. With that said, I agree - do it if you're confident enough :)
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