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Google Trends Explore returns relative values of rising topics. As well as top queries in each category. They are not very telling because +2,400% may occur in the trends rising from 10 to 240 queries, while more important trends are missing, like those that rose from 100K to 200K queries. This could be a great tool for research, but how to extract (recalculate, etc.) absolute numbers of queries for these items from Google Trends? It is not in its basic interface; only if find some workarounds with extraction and possible blending with other sources.
PS: There's Google AdWords Keyword Tool, which returns absolute values. Though its interface is less comfortable to work with.
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Numbers on the graph don't represent absolute search volume numbers, because the data is normalised and presented on a scale from 0-100, where each point on the graph is divided by the highest point, or 100. The numbers next to the search terms at the top of the graph are sums, or totals.
There are two samples of Google Trends data that can be accessed: Real-time data is a sample covering the last seven days. Non-realtime data is a separate sample from real-time data and goes as far back as 2004 and up to 72 hours before your search.
Interpreting Google Trends The numbers represent the search interest relative to the highest point on the chart for the selected region and time. A value of 100 is the peak popularity of the term, whilst a value of 50 means that the term is half as popular.
well, you can game the system by submitting pairs of keywords, and looking at the relative values, thus creating an absolute scale.
e.g. compare term1 to orange, compare orange to peach, compare peach to term 2.
get the orders of magnitude.
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