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I heard from someone that on App Store, everything you sell or anything the user buys, Apple must have their 30% on it. That would imply that even if you open a web page within the app and accept a donation, Apple must have its percentage. Otherwise you would have to redirect the user to make this donation outside of the app - for instance, calling the browser.
So, if it's true, I wanted to know if Google holds the same policies. I couldn't find this specific answer in the documentation, just info about in-app purchase (but I'm considering that scenario a purchase within the app, but not IN the app itself (sorry if it sounds confusing).
Taking Groupon as example. If you buy a coupon, is it an "in-app purchase"? I don't believe Google would take 30% on everything you buy there, so I just wanted to make sure it is according to their rules.
The app I'm working on will have both donation and coupon purchase from sponsors (Walgreens, etc). Is it ok if I do this through a WebView, or would I have to actually call the browser?
Sorry if my concept of "in-app purchase" is blurred.
Any information on this topic is much appreciated.
EDIT:
From my understanding, In-App Purchase (for both Google and Apple) is like an API that you use to process these payments. What I find confusing is that, for instance, in the Apple's In-App Purchase Guidelines: 
So, does it mean I cannot use Apple's In-App Purchase to sell my book (but could open my e-commerce site in the app and sell it), or I cannot sell my book at all inside my app? I know it may sound like a dumb question, but it doesn't seem so clear to me.
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Google Play's billing system is required for developers offering in-app purchases of digital goods and services distributed on Google Play. It enables you to easily transact with millions of users around the world and gives users safe ways to pay and the ability to manage their payments from a central location.
The tech giant requires developers using the Google Play store to use its own built-in payments services, and pay a 30% commission for in-app purchases, including selling digital items and subscription services.
As part of Android's June quarterly update, Google Play will be getting a nifty new feature that will allow you to use your accrued Play Points to pay for in-app purchases without ever leaving your app or game.
Developers are subject to a Google Play service fee based on a percentage of the purchase price or digital purchases in their app. Only 3% of developers on Google Play are subject to a service fee; the other 97% of developers can distribute their apps and take advantage of all Google Play has to offer at no charge.
Google Play’s developer policies — including the requirement that apps use Google Play’s billing system for in-app purchases of digital goods — apply to all apps on Google Play, including Google’s own apps. Can I communicate with my users about alternative ways to pay? Yes.
On the Google Play Store app, in-app purchases will be by the Price or Install button. On play.google.com/store, you'll see "Offers in-app purchases" below the name of the app. Use a promo code for an in-app purchase You can redeem promotional codes for some in-app purchases using the Play Store app on an Android device.
These guidelines say that developers must use Apple's in-app purchase function for things like unlocking app features or functionalities such as "subscriptions, in-game currencies, game levels, access to premium content, or unlocking a full version."
All apps must also post a privacy policy in the Google Play Console and within the app itself. We’re updating the Inappropriate Content policy to institute new restrictions on sexual content, specifically prohibiting compensated sexual relationships (i.e., sugar dating).
The standard 30% transaction fee applies to in-app transactions on Google Play and goes to the distribution partner and operating fees.
According to the Google Play Developer Program Policies:
In-app purchases:
- Developers offering virtual goods or currencies within a game downloaded from Google Play must use Google Play's in-app billing service as the method of payment.
Developers offering additional content, services or functionality within another category of app downloaded from Google Play must use Google Play's in-app billing service as the method of payment, except: >
- where payment is primarily for physical goods or services (e.g., buying movie tickets, or buying a publication where the price also includes a hard copy subscription); or
- where payment is for digital content or goods that may be consumed outside of the app itself (e.g., buying songs that can be played on other music players).
Reference: https://support.google.com/googleplay/android-developer/answer/112622
With In-App Purchase on iOS and OS X, you can offer your customers additional digital content, functionality, services and even subscriptions within your paid or free app.
For example, In-App Purchase will allow you to sell:
There are four supported categories of In-App Purchase items that you may sell: 1) Content, 2) Functionality, 3) Services, and 4) Subscriptions. You must deliver your digital good or service within your app. You may not use In-App Purchase to sell real-world goods and services.
Reference: https://developer.apple.com/in-app-purchase/In-App-Purchase-Guidelines.pdf
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