Google Analytics Separating Tablet and Mobile Traffic

Question

I have a GA profile in which I'd like to separate out tablet and mobile traffic. Google has out-of-box advanced segment for tablet and mobile; however Google's mobile segment INCLUDES tablet traffic. How do I include mobile phone only traffic?

I tried using screen resolution setting those screen width smaller than 7xx as phone, but it will exclude some high-res phones like Galaxy Nexus.

Answer 1

This is an older thread, but the answer is new and it works. To separate Tablet traffic from your site's Mobile traffic, you need to create a new "Advanced Segment."

1. Log in to Google Analytics
2. Go to the customer profile you want mobile stats for
3. Click the "Advanced Segments" link towards to top of the page (in the gray bar)
4. Click the "+ New Custom Segment" button
5. Enter a name for this segment, e.g., Mobile (not tablet)
6. Configure this: [Include] Mobile (Including Tablet) [Exactly matching] Yes
7. Click "Add 'OR' statement
8. Configure this: [Exclude] Tablet [Exactly matching] Yes
9. Click the "Save Segment" button
10. Return to the "Reporting" are in Google Analytics
11. Click 'Advanced Segments' again, choose your new "Mobile (not tablet)" custom segment
12. Click Apply
13. There's your metrics for mobile devices that are not tablets