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I have a project on the Firebase, which contains both iOS and Android apps, which are tracking as expected in the Firebase and Analytics.
My next goal was to set up an ad campaign on the Google Ads website. I have linked both Firebase and Analytics accounts with my Google Ads account. Android is doing well and right after the linking conversions appeared and ad campaigns are running successfully. But with the iOS app I have problems - first_open conversion is not showing anywhere in the Google Ads console, and if I try to reimport conversions it shows, that I've already imported all of them. Because of that, I am not able to run iOS ad campaigns which are quite disappointing.
I saw a lot of requests like that on the web, but on all of them "Google GOLD Experts" are saying to recheck linking, which makes no sense.
Does anyone was able to fix this bug? I have found that MAYBE we should use Google Tag Manager and connect it with the Google Ads to track iOS conversations.
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Another significant way the iOS 14 update affects your Google Ads is by decreasing your available remarketing audience. Previously, you could “track” your audience across the web and, if they hadn't converted on their first visit to your website, you could re-engage them with a retargeting ad campaign.
How You Are Killing Your Google AdWords Conversion Rate. To avoid wasting your time and money on AdWords, first you have to make sure you are avoiding these key mistakes: You Aren't Addressing Searcher Intent Properly. Your Ad Extensions Aren't Tailored to Each Ad.
The first step is to see if there is an active pixel in your Google Ads account or not. Go to your conversions page from the tools icon on the top right of the Google Ads dashboard. You should see a list of conversion pixels and their statuses. If you don't see any conversion pixel on this page, you don't have a pixel.
I had the same problem with events coming from Firebase. The solution was to go to the iOS App in Firebase, then in settings add the App store ID.
To get the App store id go to the app in the app store, and it will be in the URL.
https://apps.apple.com/gb/app/APPNAME/id[The id is here]?mt=8
Good News!
I have had the exact problem and spent the whole week trying to figure this out. Maybe this works for you as well.
I noticed that I had a third-party (Adjust) linked to my account. I had unlinked it and the iOS conversion events started showing up all of a sudden.
My guess is that somehow Adjust was taking all the conversion events or something?
I don't really understand it but that's what did it for me, give it a try!
In Google Ads go to Settings> Linked Accounts> Details for ThirdPartyAnalytics and Unlink!
:)
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