Goodle Ad Manager SDK vs AdMob SDK

Question

Ad Manager and AdMob both refer to integrating the Google Mobile Ads SDK into your app. But is it the same SDK, or different ones?

From Ad Manager quick start

Integrating the Google Mobile Ads SDK into an app is the first step toward displaying ads and earning revenue.

From AdMob quick start

Integrating the Google Mobile Ads SDK into an app is the first step toward displaying ads and earning revenue.

Answer 1

They are the same SDK. Their implementations are slightly different because they would connect to two different ads management platforms.

AdMob is Google's automatic ad exchange for Mobile Apps. Google Ad Manager can manage ad exchange from both mobile apps and web pages, and Ad Manager also manages direct-sold ads and private deals.

You can choose how to implement the SDK based on what ads management platform you are using.