facebook pixel: PageView vs. ViewContent

Question

Sorry if this has been asked many times but I really got confused on how to use facebook pixel.

I have a landing page (success page) where I want to track how many users have landed to that page.

I am confused between PageView and ViewContent.

In my case, what should I use so I can track the pixel?

Answer 1

@Andrew's answer shows the most useful Facebook page for events.

Watch out because there is another page that shows a similar list of events without even mentioning any parameters. It just says to do fbq('track', 'ViewContent') which is USELESS!

You must do the following to get useful data:

fbq('track', 'ViewContent', { content_name: 'Homepage' });

The PageView event just automatically sends the URL and takes no parameters and is part of the default configuration.

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Also be sure to use the 'Test Events' panel to see in real time (instantly!) when your events come through.