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Facebook graph API vs marketing api

Can someone explain me the difference between facebook's graph API and marketing API.

Also which one should be used for which requests.

I have been using facebook python SDK to create ads. But I run into rate limits every now and then. But in my marketing API dashboard I dont see any data.

Any info will be very much appreciated

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Nelson Sequiera Avatar asked Jul 23 '18 14:07

Nelson Sequiera


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Is Facebook Graph API deprecated?

API Version Deprecations: As part of Facebook's Graph API and Marketing API, please note the upcoming deprecations: August 3, 2021: Graph API v3. 3 will be deprecated and removed from the platform. August 25, 2021 Marketing API v9.

Does Facebook use graph API?

The Graph API is the primary way to get data into and out of the Facebook platform. It's an HTTP-based API that apps can use to programmatically query data, post new stories, manage ads, upload photos, and perform a wide variety of other tasks.

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What is the Facebook Marketing API? Marketing APIs are a collection of Graph API endpoints that can be used to help you advertise on Facebook and Instagram. From automated ads management and dynamic creative to targeting and optimization, the Facebook Marketing API can unlock new options for your business.

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As you suggested, the Graph API, just like the Legacy REST API, is in fact a RESTful API.


1 Answers

The Graph API is named after the idea of a "social graph" — a representation of the information on Facebook. It's composed of:

nodes — basically individual objects, such as a User, a Photo, a Page, or a Comment edges — connections between a collection of objects and a single object, such as Photos on a Page or Comments on a Photo fields — data about an object, such as a User's birthday, or a Page's name Typically you use nodes to get data about a specific object, use edges to get collections of objects on a single object, and use fields to get data about a single object or each object in a collection.

You can get more information from https://developers.facebook.com/docs/graph-api/explorer/

the Marketing APIs, access, versioning and more. The main use cases for the Marketing API are ads insights, audience management, and ads management and you can find more about it from here https://developers.facebook.com/docs/marketing-api/using-the-api

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Silpa Avatar answered Nov 12 '22 02:11

Silpa