I am trying to pass a parameter to a WordPress site using a URL - for instance:
www.fioriapts.com/?ppc=1 will be the URL.  
I am intending to write a function in the functions.php file but the mechanics of how to extract a parameter in WordPress is beyond me.  I am finding a lot of examples on how to add a parameter to a URL using the function add_query_arg() but have found nothing on how to extract a parameter.  Thanks in advance for any help.  
The parameters from a URL string can be retrieved in PHP using parse_url() and parse_str() functions. Note: Page URL and the parameters are separated by the ? character. parse_url() Function: The parse_url() function is used to return the components of a URL by parsing it.
URL parameters are made of a key and a value, separated by an equal sign (=). Multiple parameters are each then separated by an ampersand (&).
Why not just use the WordPress get_query_var() function? WordPress Code Reference
// Test if the query exists at the URL if ( get_query_var('ppc') ) {      // If so echo the value     echo get_query_var('ppc');  }  Since get_query_var can only access query parameters available to WP_Query, in order to access a custom query var like 'ppc', you will also need to register this query variable within your plugin or functions.php by adding an action during initialization:
add_action('init','add_get_val'); function add_get_val() {      global $wp;      $wp->add_query_var('ppc');  }  Or by adding a hook to the query_vars filter:
function add_query_vars_filter( $vars ){   $vars[] = "ppc";   return $vars; } add_filter( 'query_vars', 'add_query_vars_filter' ); 
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