I have an HTML list of links with data-… attributes on each one:
<ul id="list">
    <li><a data-info="link1"> **** </a></li>
    <li><a data-info="link2">****</a></li>
    <li><a data-info="link3">**** </a></li>
    <li><a data-info="link4">****</a> </li>
</ul>
I need to receive the data-info value of a link whenever it is clicked. So I thought something like this:
var my_links = $('#list').find('a');
my_links.on('click', function(){
     console.log(this.data(info));
});
But then I get:
Uncaught TypeError: this.data is not a function
If I just do:
var my_links = $('#list').find('a');
my_links.on('click', function(){
  console.log(this);
});
I get the complete HTML code of each link, for example:
<a data-info="link1"> **** </a>
Why are both things happening, and how can I fix it?
data() is a jQuery method, not a method of native DOM objects.
this will be the <a> element that was clicked — a native DOM object (HTMLAnchorElement). Give it a jQuery wrapper to call jQuery methods:
my_links.on('click', function() {
  console.log( $(this).data('info') );
});
Alternatively, you can skip the jQuery wrapper and access the data attribute directly:
my_links.on('click', function() {
  console.log( this.dataset.info );
});
const my_links = $('#list a');
my_links.on('click', function() {
  console.log( 'jQuery: ' + $(this).data('info') );
  console.log( 'Vanilla JS: ' + this.dataset.info );
});
a {
  cursor: pointer;
  border-bottom: 1px solid blue;
}
li {
  line-height: 2em;
}
  
<script src="https://cdnjs.cloudflare.com/ajax/libs/jquery/3.3.1/jquery.min.js"></script>
<ul id="list">
    <li><a data-info="link1">link 1</a></li>
    <li><a data-info="link2">link 2</a></li>
    <li><a data-info="link3">link 3</a></li>
    <li><a data-info="link4">link 4</a> </li>
</ul>
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