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Semantic HTML makes it easier for Google to crawl and 'understand' a website but what about microformats? Are microformats any more semantic/crawlable then standard HTML markup?
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Rich snippets are snippets that have a higher click-through rate. People just prefer to click on the results that give them more information. If the click-through rate of a snippet increases, you'll get more traffic from that search result.
Structured data is any data that lives in a fixed field within a file. Within the world of SEO, structured data is the markup that helps search engines understand how to interpret and display the content.
Schema markup, found at Schema.org, is a form of microdata. Once added to a webpage, schema markup creates an enhanced description (commonly known as a rich snippet), which appears in search results.
Google announced a little bit of RDFa and Microformats support in the last few days.
Links and commentary here:
http://rdfa.info/2009/05/12/google-announces-support-for-rdfa/
Yahoo has been using RDFa and Microformats to drive Search Monkey for some time:
http://developer.yahoo.com/searchmonkey/
Both will probably aid click-through rates, but not necessarily ranking. Expect more search engines to use more different RDFa vocabularies as time goes on. BOSS is also relevant here:
http://developer.yahoo.com/search/boss/
The intent is to help create more search engines and they will have access to the data in the pages.
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