does doubleclick support openRTB?

Question

does DoubleClick exchange support openRTB protocol?

Answer 1

Google Ad Exchange uses protobuf over HTTP Post and has it's own models. However, they've now released openrtb-doubleclick that will allow you to easily convert their requests to standard OpenRTB ones and vice versa.

If using maven you can use

    <dependency>
        <groupId>com.google.doubleclick</groupId>
        <artifactId>doubleclick-openrtb</artifactId>
        <version>0.6.5</version>
    </dependency>

Answer 2

No. AdX has its own version of RTB protocol based on protobuff.