difference between firebase app indexing and app links

Question

I am working on one project in that, I need to implement something so that when user search for our website it shows a icon of app besides name of the website in google app.

Further more user can redirect directly to app if he has installed the app.

Here I got confusion between firebase app indexing and app links(Android studio 2.3 tool). Can any one suggest me which tool I need to use to implement this feature and why?

Thanks in advance.

Answer 1

App Indexing actually uses the deep-link kind method but helps you to achieve the different goal. In a simple business scenario, you would want if the user searches for your business from mobile browser he should get app link and that link open different screens for different URLs (search keywords). As you can see the post so far talks about keywords, searches that mean App Indexing is more about search engine optimization keeping mobile apps in mind and App Search Optimization too.

About deep-links they are simple URLs (or URL set) that we define in our app and tell the mobile system that if matching URL is clicked our App can also handle it.

In case of deep-link there can be several apps claiming to open same URL but app indexing result will open only your app.

I hope this answer clarifies things well.

Check this for more specific solution App Indexing, Deep linking and this