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I am trying to display banner as well as Interstitial ads on my iOS application. But now I am confused on ad networks. How the AdMob is different from DFP and which one is better to serve ads. Can anybody give some help ? Thanks in advance.
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We have compiled a list of solutions that reviewers voted as the best overall alternatives and competitors to Google AdMob, including Facebook Audience Network, Unity Ads, Leadbolt, and MoPub.
AdMob is Google's automatic ad exchange for Mobile Apps. Google Ad Manager can manage ad exchange from both mobile apps and web pages, and Ad Manager also manages direct-sold ads and private deals. You can choose how to implement the SDK based on what ads management platform you are using.
As you said admob is for native apps, adsense is for websites. So if you want to monetize your apps you need to get an admob account. It is not against google terms and condition to earn from website as well as mobile app, you can do both. All you need to do is to get an admob account and put your ads into your app.
As one of the largest global ad networks, AdMob works with millions of advertisers who compete for ad space in your app, from the largest global brands to the hottest new direct-to-consumer start-ups. That means more demand, more relevant ads for your users, and more revenue for you.
AdMob is an ad network. You as a publisher can earn money by displaying ads delivered from the network. You'll be paid from AdMob without any direct contact to the advertising companies.
DfP is an ad server offered as a cloud solution. You can set up an instance yourself but it's empty. It contains no ads. You'll need to go out, acquire ad campaigns from advertisers, book the campaign into the ad server and display the ads in your app. You'll be in direct contact with the advertising companies and get the money directly from them.
For simple monetization, go with AdMob. If you have a very popular app and depending on the market you're in, you might want to set up a sales team that acquires premium ad campaigns. Then you can use DfP for managing your premium campaigns and even configure it to use AdMob for ad impressions not filled by your premium campaigns.
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