I did by code the following:
UILabel  * label = [[UILabel alloc] initWithFrame:CGRectMake(40, 70, 300, 50)];
    label.backgroundColor = [UIColor clearColor];
    label.textAlignment = UITextAlignmentCenter; // UITextAlignmentCenter, UITextAlignmentLeft
    label.textColor=[UIColor whiteColor];
    label.text = @"Telechargez et consultez les catalogues et les tarifs de la gamme Audi au format PDF";
    [self.view addSubview:label];
And it looks like this but I want it to look like this. How to change the label's properties?
Try this:
    UILabel *label = [[UILabel alloc] initWithFrame:CGRectMake(40, 30, 300, 50)];
    label.backgroundColor = [UIColor clearColor];
    label.textAlignment = NSTextAlignmentCenter;
    label.textColor = [UIColor whiteColor];
    label.numberOfLines = 0;
    label.lineBreakMode = UILineBreakModeWordWrap;
    label.text = @"Telechargez et consultez les catalogues et les tarifs de la gamme Audi au format PDF";
    [self.view addSubview:label];
                        To show the UILable as your displayed in your image, you need to set the following property of UILabel and also increase the height of your Label.
@property(nonatomic) NSInteger numberOfLines;
@property(nonatomic) UILineBreakMode lineBreakMode;
Should be like as below ..
    UILabel  * label = [[UILabel alloc] initWithFrame:CGRectMake(40, 70, 300, 100)];
     .................................
    label.numberOfLines=0;
    label.lineBreakMode=UILineBreakModeCharacterWrap;
    ............................
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