Can I use html tags in twitter-bootstrap popover data-content?

Question

I'm using Twitter-Bootstrap within a Rails 3.1.3 application. I have numerous elements with popovers like:

<a data-original-title="Quality" rel="popover" data-content="Did they do a good job?  5 for Really Nice, 4 for Good Enough, 3 for Average, 2 for Somewhat OK, 1 for Really Bad">Q</a> 

I'd like to have an ordered list in the content section similar to:

<OL reversed="reversed">   <LI> for Really Nice </LI>   <LI> for Good Enough </LI>   ... </OL> 

Is there a simple way to do this without modifying the JavaScript? Whatever I try, the html code is displayed on the browser instead of being interpreted as such.

UPDATE

Using the following code per David's suggestion

link_to 'Q', '#', options: { data-original-title: "Quality", rel: 'popover', data-content: "Did they do a good job? <ol><li> for Really Nice </li><li>...</li></ol>".html_safe } 

generates a syntax error with my setup. I think this explains why: Ruby 1.9 hash with a dash in a key . So I'm using:

<%= link_to 'Q', '#', options: { :"data-original-title" => "Quality", :rel => 'popover', :"data-content" => "Did they do a good job? <ol><li> for Really Nice </li></ol>".html_safe } %> 

This doesn't work. It generates the following HTML:

<a href="#" options="{:&quot;data-original-title&quot;=&gt;&quot;Quality&quot;, :rel=&gt;&quot;popover&quot;, :&quot;data-content&quot;=&gt;&quot;Did they do a good job? &lt;ol&gt;&lt;li&gt; for Really Nice &lt;/li&gt;&lt;/ol&gt;&quot;}">Q</a> 

Answer 1

You need to create a popover instance that has the html option enabled (place this in your javascript file after the popover JS code):

$('.popover-with-html').popover({ html : true }); 

Then the link syntax would be:

<%= link_to('Q', '#', :class => "popover-with-html", :title => "Quality", "data-content" => "#{some_content_object.html_safe}") %> 

If you're dynamically generating the content, then you need to use html_safe like David suggested so Rails doesn't escape the HTML code. Otherwise, you can just place HTML directly within that content attribute.