Can Apple App Store URL change after resubmitting iOS app?

Question

I wouldn't expect it to, but I need to be 100% sure before we get our leaflets printed... could the URL of our app (already in the the app store) change if we submit a new version in the future?

The URL of our app is: https://itunes.apple.com/gb/app/OUR-APP-NAME/idOUR-APP-ID?mt=8

Answer 1

As long as you are updating your app, that is, submitting a new version, the URL won't change. You will have your app name and app ID stay the same thus the URL doesn't change. I have a link in my webpage that links to my app in the app store and has stayed working for many years and many versions of my app.

Answer 2

Why not use some redirection? Print your leaflet so it points to your own website, www.mycompany.com/myGreatApp.html, and on that page have the link to the Apple Store.

You get 2 big benefits this way. First, your URL is shorter and easier to type, and second, you don't have to ever worry about Apple changing the URL. As GabCas points out they, won't, but your own web page is much better anyhow in a printed medium.