Can a Smart App banner launch an app installed from Xcode?

I'm trying to prototype the integration between a Smart App Banner and an iOS app. Is it possible for a Smart App Banner to launch an iOS app that was installed from Xcode instead of the App Store (on either a device or in the simulator)?

Thank you.

What is a smart app banner?

Smart Banners are ad units that render screen-width banner ads on any screen size across different devices in either orientation. Smart Banners detect the width of the device in its current orientation and create the ad view that size.

Can I run iOS apps in Xcode?

Xcode supports debugging, testing, and profiling your iOS app natively on a Mac with Apple silicon. When you open your iOS project in Xcode 12 or later, you have the option to build your app and run it directly in macOS. This option doesn't run your app in a Simulator; it runs it as an iOS App on Mac.

This isn't possible. Only App Store apps can be launched by a Smart App Banner.