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I just found that google uses this tag for adsense,
but seems it also works without this tag,why they prefer to use it?
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Definition and Usage. The <ins> tag defines a text that has been inserted into a document. Browsers will usually underline inserted text. Tip: Also look at the <del> tag to markup deleted text.
ins is a semantic tag : it denotes an element which has been inserted (see also del for deleted elements) while u gives the engine the instruction to render the element as underline. Some engines may decide to render ins as u but you can use the "semantic meaning" to decide to render it otherwise (with CSS).
The <ins> HTML element represents a range of text that has been added to a document. You can use the <del> element to similarly represent a range of text that has been deleted from the document.
Escape sequences are used to display a character which may otherwise be unsafe if used literally. For a less-than sign ( < ) use < For a greater-than sign ( > ) use > .
The <ins> tag is used to indicate content that is inserted into a page and indicates changes to a document. According to the HTML spec this was intended primarily for use in marking up versioning of a document.
Clients that aware of this tag may choose to display content inside this tag differently or not at all depending on what they are designed to do. This is very much semantic HTML
As for why Google decide to use it I couldn't say
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INS is semantic tag describing something that is inserted to the text after the text was already published. It is not a big deal, it is I guess used by their robots to understand something they care about.
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