I am really would like to be able to pull out the cost of a click from adwords with a gclid. I can upload this to adwords but we have rich meta data about the customer after they have completed our online application, I would like to be able to do some analysis on this data, but need to find out the cost of the customer.
Unfortunately, Google do not release the cost information at that granular level. They do provide a click performance report (details here) but performance metrics such as cost, conversion, etc. are all infuriatingly absent.
You can, of course, match the gclId to a unique criteriaId, device, date, etc. then get the cost for that combination but, at least in general, you'll lose a little information in the aggregation unless there happens to be just a single click in that segment.
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