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I am looking for way to monetize my free android application . I saw two choices Ad mob and AdSense. Looks like Admob is getting closed and replaced by Adsense ? I read later google shut down adsense
http://www.seroundtable.com/google-adsense-for-domains-shutting-down-14761.html
so how to put ads in mobile now ? Sorry for my limited understanding . Any pointers are welcome.
One general question - does people really click ads and can you make decent money in andriod apps.
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As you mentioned that AdSense is for websites and AdMob is for Mobile Applications. You can use both at the same time, it is not against Google's terms and conditions.
AdMob requires you to have both a valid AdSense account and Google Ads account. All future AdMob ad serving and payments will be linked to these accounts, so make sure you're using the AdSense and Google Ads accounts you want linked with your AdMob account.
Who pays more than AdSense? Header bidding pays more than AdSense. Header bidding enables you to connect your advertising space to many advertising partners (not just Google). This increases competition and revenue.
CPM is around $1, or $1 per 1000 Ad impressions. Clicks I have seen as high as $0.25, but its going to vary on the Ad shown obviously.
AdMob is used for native applications, so you should use AdMob in this case. AdSense is used for mobile web applications.
The amount of revenue in an ad-based model really depends on the amount of users and ad requests. Ads can be a good stream of revenue but you do need the user base for it to take off.
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According to your last question: Users click ads in mobile apps much more than on websites and it is much easier to make money on mobile platforms. It is quite harder than 1-2 years ago, but you can still get through. If you want to make money on apps Android is a very good choice, but if you would prefer to sell your apps choose iPhone.
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Simple answer:
Adsense: For websites. If you login in adsense website you'll read "Show ads on your own website".
Admob: For natives or hybrids apps ("mob" comes from mobile). This would be your case. If you login in Admob's website you'll read "Earn more from your apps the smart way".
If you use Cordova/Phonegap (hybrid) you should use this plugin:
https://github.com/floatinghotpot/cordova-admob-pro
For native apps take a look into this:
https://firebase.google.com/docs/admob/android/banner
In both cases you should add an app to start to monotize with in your admob account and a bank account as well (you'd need to earn at least 70€ for first payment).
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