Search Engine Optimization reading material and references request [closed]

Question

Search Engine Optimization (SEO) seems to be a topic I'm running into more and more and I would like to know a little more about it.

However, it seems to be very difficult to find any solid information about it. The Wikipedia page on SEO has some general information and little bit of history, but nothing really concrete.

Googling for anything SEO oriented seems to return mostly SEO services for hire.

Does anyone have some articles, books or references they could point me to that could help deepen ones knowledge of SEO?

Answer 1

Start by reading Google's SEO starter guide.

Answer 2

seomoz is a great resource. You can also do a search on YouTube for SEO and there are some great introductory videos.