PHP code not creating new line in rtf template

Question

I reduced a php script to the exact code necessary to solve a perplexing problem (at least to me!). All the script below is supposed to do is replace '++name' in an rtf template with a hard coded variable that will print 'me' on one line, and 'you' on the next line. Besides trying "\r\n" to create the new line, I've also tried "\par" to no avail. The below code replaces '++name' with "meyou" on one line. I have found a number of "solutions" on stackoverflow and other forums, but none have worked for me.

Any help is much appreciated.

    <?php
    $name = "me" . "\r\n" . "you";
    header('Content-type: application/msword');
    header('Content-Disposition: inline, filename=filenot.rtf');
    $filename = 'rtfnotice.rtf';
    $fp = fopen ($filename, 'r');
    $output = fread( $fp, filesize($filename));
    fclose ($fp);
    $output = str_replace('++name', $name, $output);
    echo $output;
?>

Answer 1

With RTF, each formatted section is enclosed in mustaches. The "formatting" is placed at the beginnning. So to make something bold, {\b hey, this text is bold}

To output "me" and "you" on seperate lines, you can put {\pard\par} between them, or you can make them their own paragraphs. {\pard me \par}{\pard you \par}

I think, you can also simply put \line. Isn't RTF fun?

Some time ago I wrote a library for outputting RTF. You may find my "format" function useful. Basically you supply a bunch of properties to the text and it outputs it in RTF. This is AS3, but pretty eays to translate to PHP.