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When I search for "football images" on google.co.uk, it knows that I mean the sport that elsewhere might be called "soccer". If I do the same search on google.com, I get American Football.
I'm using the custom search API - how can I tell it that I'm in the UK and would like results relevant to here?
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You can limit your engine to operate on sites from a particular country via "cr" param, e.g. in Custom Element it looks like this:
<gcse:search cr="gb"></gcse:search>
Google knows some synonyms on the web, but if your particular use case is not correctly recognized you can add it in Control Panel in Search Features > Synonyms
More on synonyms:
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