iOS Instagram Tags Text Layout? How Is It Done?

Question

I've always been curious how instagram gets it's tags to layout fluidly and wanted to know what goes behind this functionality? To me, it seems like they're using UIButton's and just calculating placement of the buttons line by line? Is that right? Or is there a simpler method of doing it without having to manual calculate the placement of each tag line by line / or side by side given that multiple tag's width's fit together?

Or, are they using NSAttributedStrings?

Any ideas?

Here's an example of the layout I'm referring to.

Answer 1

Well, I'm currently working on NSAttributedString and UITextView to get all this working, and my current code can do it. So I'm going to explain a possible version of doing this.
Here are the tips and big steps, with iOS7:
NSAttributedString, in iOS7 has a new attribute : NSLinkAttributeName. You can add it to your NSAttributedString, and with a detection method (combining: how to make #key and @key clickable in IOS7 and Get word from tap in UITextView) you can manage it. That's for the general way of doing it. For previous version, you'll have to do a little more of work, but keeping this general idea.
But since, it only for hashtags, since you can detect the world behind the tap, you can do this: Detect what word has been tapped (see previous links), detect if this word has an hashtag, and if yes, you can do whatever action you want. You can play with a NSRegularExpression to know where are the hashtags, and know when to "color" them.