Additional UTM Parameter and Google Analytics

Question

If I wanted to add an additional UTM parameter outside of the available source, name, medium, term and content, is there a way to get Google Analytics to recognize it? Specifically, if I added the parameter Stilk, so that the address included "?utm_stilk=something", is there a way to have it show up in Google Analytics?

Answer 1

I suggest to use Google Analytics Custom dimensions & metrics. Also look at Custom Reports and Advanced Segments those might also help you do what you are looking for.