I would like to add a badge that counts the total number of downloads that happen for one of my projects that I have on GitHub. I came across this page that has all the image shields
https://shields.io/

Any ideas on how I could add this to my project in GitHub?
All you need to do is open the GitHub link and fill your repository information, as shown in the image below: In case your repository is for a Ruby gem or other libraries, such as an NPM library, you can add a badge with the version of the package by using the following link. The most interesting options are:
The GitHub Stats badge demonstrates the total Stars, Commits, Pull Requests, Issues, and Contributions of your GitHub repository. Stars: Users save GitHub repositories (like bookmarking). This indicates that the user is interested and wishes stay up-to-date with the saved repository. However, a starred repository cannot be edited.
You reference the workflow by the name of your workflow file. This Markdown example adds a status badge for a workflow with the file path .github/workflows/main.yml. The OWNER of the repository is the github organization and the REPOSITORY name is docs.
GitHub Badges can boost the readability of a repository by providing users with a fast way to capture the repository metrics. Badges can be embedded in your README.md to clarify the importance and necessity of your project to other developers. As a result, readers get a really fast idea of the repository by checking the attached badges.
You have to insert it as an image into your README. If your README is markdown (README.md) that should be like:
Syntax:
[]() Example
[]() If you click on the badge on shields.io you can copy-paste markdown syntax you need to insert into README.md
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