Add image to view

Question

How to add an image to an UIView? Here is what I tried so far:

UIView *imageHolder = [[UIView alloc] initWithFrame:CGRectMake(40, 200, 280, 192)];
UIImage *image = [UIImage imageNamed:@"bloodymoon.jpg"];
[imageHolder addSubview:image]; // Error: Incompatible pointer types
[self.mainView addSubview:imageHolder];